yellow house on green grass overlooking buildings at nighttime_edited.jpg

divergent STRATEGY

Customer, brand & marketing strategy


About divergent

We help ambitious leaders drive transformational growth by challenging  organisations to think differently about their brands, customers and future market dynamics.

divergent STRATEGY is the consulting vehicle of Simon Clough, who has a 30 year track record in brand, customer and marketing strategy.  Until 2020, Simon was Chief Strategy Officer of Clear, M&C Saatchi's specialist strategy consultancy.  Since then, Simon has been working directly wih Owners and CEOs to create value by transforming their businesses' brand & customer strategies.

People crossing street in Vienna._edited.jpg

Our work

Brand & Organisational Purpose - Brand Creation - Positioning - Brand Strategy - Customer Strategy - Marketing Strategy - Organisational Enagement - Interim CCO/CMO/Brand & Strategy Director

Launching the Snowfox Group

Bringing together Snowfox, Bento, YO! and Taiko to create one of the largest Japanese food businesses outside of Japan

Get in Touch

Rejuvenating Pizza Express

Developing & launching ‘FutureExpress’ - a comprehensive, customer-led brand rejuvenation programme that delivered high ROCE

Get in Touch

Redfining rarity with The Macallan Estate

Creating a new super-premium whisky containing spirit distilled from barley grown on the Macallan's Speyside estate

Get in Touch
Picture 4.jpg

Alquity: Life Changing Investments

Creation of a new brand that clearly communicates Alquity's purpose and point of difference - disrupting the industry for the benefit of all stakeholders

Get in Touch

Improving lives with Philips

Helping transform Philips from engineering-led to customer-centric by changing the way they viewed their customers

Get in Touch
Picture 7.jpg

Western Union: mapping the future of money movement

Creating one seamless global segmentation of global money movement needs for Westen Union - from traditional migrant diasaporas through to large scale enterprise clients

Get in Touch


Simon should be proud of the instrumental role he played in evolving our brand, and the huge positive footprint which he left behind. A great legacy that will be played out for years to come. I thoroughly recommend him as a strategist, team member, leader and colleague.

Zoe Bowley

A class act in all aspects - Simon was instrumental in our brand strategic positioning, but as importantly leading his team through the past year - he leaves an incredible footprint in all aspects and I wouldn’t hesitate in recommending him.

Lee Homer

From our first meeting and in all the months since, he was always hugely supportive and available. His measured advice was invaluable as we tackled complex situations in rapidly changing environments – applying his calm strategic focus to a wide variety of campaigns and issues.

Simon Soffe


Contact Us

+44 7774 556442

Thanks for submitting!